The Magazine for the London Insurance Market


Introduction


Welcome to the magazine produced exclusively for the London Insurance Market - the home of global insurance and reinsurance. Market People Magazine aims to bring amazing content and cutting edge features directly to professionals working in the heart of London’s historic financial district.
Our magazine embraces the whole community from industry professionals to the thousands of people who provide essential products and services, ranging from legal, IT and consultancy businesses to restaurants, food outlets and fitness centres. This publication brings the community together as one - it is truly a Market where the people are the most important asset, and Market People Magazine celebrates this.

Issue Five


We are delighted to announce the release of the latest edition of the Market People Magazine, in which we highlight some of the inspirational ladies in our Market, to celebrate International Women’s Day. The Market People Magazine is the official publication of LMForums, the London Market’s fastest growing thought leadership and networking hub.
In this Special Edition of this increasingly popular insurance market publication, we feature articles on:
  • Technology: The digital revolution underway in EC3 and the growth of PPL
  • London Market: Key themes for 2021
  • Covid-19: The toll on our mental health
  • Cyber: The latest thoughts from the Head of the Police Digital Security Centre
Plus, our special features from ladies in insurance and beyond who tell their stories of perseverance and success, including our Editor’s Choice article on the incredible journey of US Vice President, Kamala Harris.
The Market People Magazine is written, designed and produced by and for insurance professionals. We welcome contributions for the sector, from vendors working with the sector from academics and professionals. Thanks to those who have supported this publication.

Our Audience


A high proportion of our readers are ABC1 category, senior level executives and highly experienced qualified professionals, along with an expanding group of graduates. In the older demographic (40+) there is a large propotion of white male individuals but the diversity of the target readership increases within the younger segment.

A reasonable percentage of professionals within the circulation reach of this magazine full into the top 10% of UK earners. The London Insurance Market generates 3% of the UK’s GDP. Disposable income from this geographic segment is considerably above national average.

Our readership profile is approximately:
  • Insurers 45%
  • Brokers 25%
  • Institutions (Lloyd's etc) 15%
  • Service Providers 15%
The Market for this publication has approximately 35,000 individual employees within around 600 companies. Many of the world’s leading insurers and brokers are headquartered in this geography.

Magazine Circulation


The magazine will be complimentary to most readers but will have a cover price of £3 and will be available to purchase. The print circulation of the magazine is 8,000 which will be professionally distributed to offices, lobbies, restaurants and other public places in the Square Mile. This will be supported by an online version which will be distributed to all LMForums club members and thousands of other insurance professionals in the City of London.
We will also be supplying copies of our magazine to every attendee at every event that we host, ensuring continuous and ongoing readership. The magazine will initially be published quarterly, resulting in extended advertising coverage for contributors.
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